n1u level
n1u is a wallet app crafted for teenagers and youths that elevates the common features of wallets with a gamer twist.
Strongline is a digital platform for fitness coaches to create and manage personalized workout routines for their athletes. It streamlines the trainer’s workflow and introduces a structured way to deliver and visualize exercises, especially in contexts where routines were previously shared via Excel or text messages.
Client
n1u level / Macro Bank
Year
2024
Role
Product Designer
Industry
Fintech / Wallet / Gaming
Enhancing user experience in a saturated app market
There are lots of wallets in the market, so the main challenge for n1u was to be disruptive, different, and very focused on the main target user: gamer teenagers who are starting to manage their finances.
With this in mind, we worked on learning who our users were and how we could transfer daily tasks and mechanics in games to the product. We did a lot of research and ran interviews with future users to understand their needs and the market
There are lots of wallets in the market, so the main challenge for n1u was to be disruptive, different, and very focused on the main target user: gamer teenagers who are starting to manage their finances.
With this in mind, we worked on learning who our users were and how we could transfer daily tasks and mechanics in games to the product. We did a lot of research and ran interviews with future users to understand their needs and the market
Adding value
N1U combined top features from leading competitors to create a versatile "super app" that not only manages finances but also offers a visually dynamic and immersive experience. We tested with users at this point to reassure that we were going on the right path.
Users loved its playful design and engaging visuals, setting a new standard for user interaction and market impact for young ages.
Rather than reinventing the wheel, we studied what worked best across competing apps and combined those strengths into something more complete. The goal was a super app that handled finances while also feeling visually alive and immersive.
We kept testing with users throughout to make sure we were heading in the right direction. The playful design and dynamic visuals resonated strongly, setting a new bar for what a financial app could feel like for younger audiences.
Gamification in Financial Management
We worked on introducing dynamics inspired by the most popular gaming strategies to bring those engaging experiences into everyday financial management. The app incorporates features like challenges and missions, in-app currency, factions, competitions, and more.
By gamifying daily finance tasks, n1u aims to make managing money more interactive and fun, encouraging users to stay engaged and motivated through playful elements that turn routine actions into rewarding experiences.
We translated the logic of popular games into everyday financial tasks. The app features challenges, missions, in-app currency, factions, and competitions, turning routine actions like checking your balance or making a transfer into something worth engaging with. The idea was simple: if managing money feels like playing, users stick around.
The result
🌟 MVP with a plus
The app included all the essential market features but added a unique twist with gamified elements tailored specifically to our target audience, making it stand out.
The app shipped with all the core market features, plus a gamified layer built specifically for the target audience that made it genuinely distinctive.
🎨 Visually Striking Design
The special visual style and engaging animations set a new standard for aesthetics in financial apps, appealing directly to young adults.
The visual style and motion set a new aesthetic standard for fintech apps aimed at young users.
🕹️ Rewards Market
We set up an in-app market where users could trade their earned currency for products from big-name brands that joined as partners, adding extra value and fun to the gamified experience.
We built an in-app marketplace where users could exchange their earned currency for products from partner brands, adding real-world value to the in-app economy.
